Your traditional marketing tactics are out there for people to see and hear, but are you interacting with potential customers?
While traditional efforts, such as newspaper ads or TV commercials, are something that all people can relate to (the general public has been exposed to these channels for quite some time), are you relating to these customers and engaging them through these tactics? A key difference between traditional and digital is that business owners have the opportunity to engage and interact with their potential customers through digital. For example, through Facebook Advertising, you can view Facebook users that have liked, reacted to or commented on your ads. Through other paid digital media, such as Online Display Ads, you can easily see which ad creatives are driving the most visits to their landing pages — or resulting in the most leads. And speaking of leads…
Your traditional marketing tactics may be driving leads to your business, but are you receiving insight and in-depth reporting analytics on how your efforts are actually performing?
Best case scenario: You set up a call-tracking number on some of your traditional marketing efforts, such as newspaper ads or direct mail pieces, so you receive some information on which offers are driving customers to call your business.
Worst case scenario: You are spending marketing dollars on efforts, and you have zero insight into which tactics are driving people to your business. This is where digital wins.
Nearly any digital marketing tactic you participate in will provide you with some level of reporting on audience reach and engagement. Key Performance Indicators (KPIs) such as impressions, clicks and leads are easily accessible to you through monthly reports and emails delivered straight to your inbox. Through these resources, you can receive clear insight into what your investment is generating. This is key information that traditional marketing efforts simply cannot provide.